How to use Keywords Search Tool
First select the main target keyword you
want to research. This should be a fairly popular word otherwise no
matching keyword phrases will be found. Enter the word in the edit
box as shown below.
Based of the geographical location of
you visitors select a server that will be used to find relevant
If your site is targeted US or UK
customers, you may use "Overture US" or
"Overture UK" servers. If you website main language
is German it is more advisable to use "Overture DE"
server. Similarly for sites based in Australia one may use
"AU" server, for sites in French, Italian, Spanish
or Dutch languages use FR, IT, ES or NL servers.
It is really important to chose
the correct server. Even in the same language, say English,
the number of request and the popularity of a search phrase
may be different depending what countries website traffic is analyzed.
By allowing the user to choose what server to use to lookup
relevant phrases this tool can be used for the sites in main
languages and major countries.
Now once the server is selected and the
keyword is typed in you may click "Search" button next to
the key phrase or at the toolbar. Wait several seconds and the
results will be displayed as a list below.
How to interpret the output? The first
column merely list the popularity rank of the keyword. The second
column list similar keywords or keyword phrases containing the
original search term. The maximum number of relevant keywords shown
is 100. The third number shows number of request for this particular
keyword at Overture search engine per month. From our experience,
any number that is greater than 3,000 per month is worth paying
attention. For the number of queries lower than 3,000 per month even
though you may get in the top search results per that keyword the
traffic from the search engine would not be significant.
A number of options under Output menu
allows you quickly format the output. You may display the keywords
as a simple return separated list, as a comma separated list or
create a "keywords" HTML meta tag on the fly. Right
clicking on the output panel brings a popup menu that can either
clear all results or copy them to the clipboard.